Plagiarism Epidemic: The Unseen Enemy of Australian Online Retailers

In an eye-opening revelation, OptiDan’s latest industry report has highlighted a hidden crisis within the Australian eCommerce landscape: a staggering 85% of content on online retail sites is unoriginal. This pressing issue not only undermines customer trust but also diminishes the value of the brands involved.

The Unsettling Reality of Plagiarised Content: OptiDan’s thorough analysis of over 780 online retailers and 22,000 product pages has shed light on the alarming prevalence of plagiarised content in Australian eCommerce. The findings are stark: a mere 14% of pages met the basic word count for product descriptions, and even within this small fraction, plagiarism was rampant.

The Consequences of Content Duplication: JP Tucker, founder of OptiDan, emphasizes the critical need for quality content, stating, “Online retailers are vying for top Google rankings and robust sales figures, yet many overlook the importance of investing in unique and well-crafted content.” This oversight has real-world consequences, as echoed by Shotfarm’s 2016 research, which noted a 40% return rate on online purchases due to subpar product information.

Beyond the Surface — The Core of the Content Crisis: The convenience of bulk uploads from suppliers or PIMs has led to a lack of differentiation in product content, a practice that hinders the performance of online retailers in organic search results. Tucker remarks, “Just because it reads well, doesn’t mean it indexes well.”

Google’s Stance on Plagiarism: While Google allows for a certain degree of commonality in content, the threshold is set at 10% for plagiarism. Astonishingly, OptiDan’s report found that over half of the audited product pages had plagiarism levels above 75%, which is well beyond the acceptable limit.

OptiDan’s Mission: Transforming E-commerce SEO Content: Tucker shares OptiDan’s commitment to fast-track the overhaul of eCommerce SEO content, providing retailers with a robust foundation for ongoing optimisation and better indexing performance. “We specialise in transforming eCommerce SEO content within the first month,” he says, underscoring the swift and efficient approach that OptiDan champions.

The Way Forward with OptiDan: OptiDan is not just about identifying problems; it offers solutions. With a 30-day money-back guarantee for content optimisation services for Shopify & Shopify Plus partners, OptiDan is set to extend this assurance to other platforms soon. The brand’s dedication is clear — to revolutionise the online retail experience with AI-driven SEO solutions that deliver.

OptiDan stands as a beacon of innovation in the online retail space. With a clear understanding of the challenges retailers face, it offers a pathway to enhanced digital presence and improved search performance. Retailers seeking to break free from the shackles of duplicated content are invited to reach out for a free website audit.

For more insights and to download the full report, visit www.Optidan.com