How Plagiarised Content is Sinking Your Online Sales

JP Tucker (Optidan AI)
4 min readOct 27, 2023
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Ever wondered how plagrised content inhibits your online sales? Explore the revolutionary solution, OptiDan, enforcing integrity and boosting performance.

Ever encountered a dip in your eCommerce performance without a clear-cut explanation? You might be overlooking the harm of duplicate content, an insidious issue that sinks the ship of potential online sales. Plagiarised content distorts the originality and integrity of your online store, deterring customers and sabotaging conversion rates.

Content authenticity is irrevocably tied to online sales conversion. A websites’ content, if found plagiarised, creates a chain reaction of distrust, negatively impacting customer engagement. Customers prefer unique content, appreciating the original thoughts and ideas expressed, directly influencing their purchasing decisions and boosting your sales conversion rate.

Understanding the Impact of Plagiarism on SEO

Plagiarism, the silent killer of SEO rankings, surreptitiously undermines your website’s performance by sending detrimental signals to search engine algorithms. It diminishes visibility, hampers organic traffic growth, and ultimately corrodes online sales.

Duplicated content camouflages your online voice, baffling search engine crawlers and declimating SEO performance, exposure, and lucrative business opportunities.

The intricate web of duplicated content confuses search engine crawlers, causing them to struggle in determining which content should assume top ranks. This disruption translates into lower rankings, decreased exposure, and lost opportunities to connect with potential customers.

The Negative Effects of Plagiarism on User Experience

When customers encounter repetitive, plagiarised content, they’re left with a sense of dissatisfaction, disengagement, and distrust. Unique content, on the other hand, paves the way for a more enriching user experience, stimulating engagement and satisfaction.

  1. Unoriginal material sparks a sense of déjà vu, putting off customers and leading to reduced dwell time. More on time user spends on page is good for search algorithms.
  2. Unique, original content fosters a sense of trust and authenticity, encouraging users to stay longer and engage more.
  3. Repetitive content signals a lack of creativity and expertise, undermining the quality of a user’s experience.
  4. Original content enriches the user experience, stimulating interest, engagement, and ultimately, conversion.
  5. Remember, Shoppers are also on your competitor sites, having no point of difference, or identical content does not seperate you apart.

How Plagiarism Can Damage Your Brand Reputation

Incorporating plagiarised content into your online platform systematically eats away at your brand image. A tarnished reputation is a tough wound to heal, as impressions formed by customers are often long-lasting and hard to reshape.

  • Plagiarised content symbolises a lack of authenticity and trustworthiness, which are crucial for a powerful brand image.
  • It’s challenging to regain lost trust and respect from your customers after your brand’s credibility takes a hit due to plagiarism.
  • Customers tend to spread the word about their negative experiences, which amplifies the damage to your reputation.
  • Future relations with potential partners or affiliates could be negatively impacted by accusations of plagiarism.
  • Legal repercussions from copyright infringement can also result in public embarrassment and additional financial burdens.

Lost Opportunities: Customer Trust and Loyalty

A hefty price comes with plagiarism — it drains customer trust and ruptures loyalty. Frequent viewers unfailingly spot repeated content, triggering disillusionment and dwindling loyalty.

  • Diminished trust from regular viewers as they unravel duplicated content
  • Lost customer loyalty with the unsettling revelation of non-original material
  • Shattering of the customer-business bond subsequent to the detection of plagiarised content

The Downfall of SEO Rankings Due to Plagiarised Content

Regardless of efforts to optimise, plagiarised content inevitably leads to the downfall of a website’s SEO ranking. This bitter truth unveils a reality where search engines severely penalise copied content, dismantling hard-fought SEO strategies.

  • Search engines, like Google, penalise plagiarised content in their ranking algorithm.
  • Bounce rates increase as users often reject sites with non-original content.
  • Ineffective keywords and improper linking in copied content negatively affect SEO.
  • Decreased website traffic due to lower rankings and diminished digital visibility.
  • Loss of ad revenue as advertisers avoid sites with poor SEO performance.

Legal Consequences and Copyright Infringement

Taking the ill-advised route of content plagiarism could leave online retailers treading on thin ice legally. When original content gets copied without permission, the act constitutes an infringement of copyright laws, creating substantial risks.

Online retailers often overlook the legal landmine of copyright infringement, engrossed in the bid to boost site traffic. Unbeknownst to many, plagiarised content could lead to lawsuits, penalties, and potentially irreversible damage.

Acting nonchalant regarding content plagiarism is far from wise. The legal consequences can be profoundly consequential, costing businesses financially and risking the brand’s overall reputation, subsequently affecting online sales.

Reducing the possibility of copyright infringement should be a top priority for online retailers. Using plagiarised content is akin to walking over a barely visible legal tripwire, setting off an explosion of potential legal issues.

With the increasing adoption of AI-driven content enhancement tools like OptiDan, the risk of plagiarism, and consequently, legal hassles, can be considerably mitigated. It’s a surefire way to maintain the integrity of your content, sidestepping the precarious pitfalls of copyright infringement.

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JP Tucker (Optidan AI)

JP Tucker, Optidan AI Founder: Ex-Dell, Transforming Content Performance for Online Retailers at Scale, in as little as 30 days.